Finding a Quality Copywriter
If you want to earn money online, you're going to have to have a site. If you would like that site to be profitable, it needs to be written extremely well. Unless you are already a copywriter yourself, it's in your best interest to engage the services of someone who is qualified to create the text for your site. A qualified copywriter will rake in a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Apparently, however, not every copywriter is as good as every other copywriter. Some of these copywriters have lots of talent. Some, on the other hand, aren't talented at all but are trying their hand at writing since someone told them that online writing would be easy. These are a couple of ways to help you tell them apart.
Does the copywriter have his or her own website? Any copywriter worth hiring is going to have his or her own web site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they say they can help you with the one you are wanting to put up? Pay close attention to the copy on the writer's website. If there are lots of errors, this is a bad sign.
How well do you react to the copy on the copywriter's web site? This goes beyond the simple discovering of grammatical and syntax mistakes. Does the website copy induce an emotional response as you go over it? Does it cause you to warm up to the writer? Does the copy make you want to keep reading and learn more about the writer? Does the website copy make you feel like you want to hire that writer straightaway? Does website copy make you want to run for the hills? Does it make you furious? These are all very crucial reactions and they deserve your attention.
Do a background research published here on the writer. Look for reviews on independent web sites and online forums. It's unlikely that you will find any bad reviews on the writer's own web site. You want to do a search for the writer's name to determine if there are any testimonials or reviews on websites that aren't run by or able to be falsified by the writer him or herself. Pay attention to these reviews. It is a good idea to ask the writer for references also. You should actually get in touch with each reference and obtain an honest opinion about the copywriter from each person.
Make sure you spend at least a little time reading samples provided by the writer. It is a good idea to ask for samples beyond those that are displayed on the website. This is especially vital when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing seems like a rewritten Wikipedia article, you need to find another copywriter.
You have lots of options available to you when you're trying to determine whether or not to pay for a copywriter. It's crucial to do your research and look beyond the writer as a person and find out what you can about his or her reputation and character.